Professional Practise - My Job

   Nick suggested that Mark, Mike and I work on creating a kind of crowd-funding kick starter video, basically a promo, which would be used as promotion and also possibly for websites such as Kickstarter and Indiegogo, which currently is a very popular form of raising money for small businesses used around the world. By researching videos that have successfully aided in raising money, such as the very successful ‘PhoneBloks’ campaign video, we got a grasp in to what helps promote a business or an idea to make people want to get involved.

   Also, I researched some other charity promotional videos to see what they have done to promote their charity. I noticed the simplicity of most of them by having footage over played with a voice over. I did not feel like this was the right way to go with the promos as these type of charity promo videos are promoting more of a higher seriousness of charity. Charities such as ‘The Red Cross’ would use this to highlight the seriousness of the problem they are trying to fix, the route we should be taking is a bit more light hearted yet still just as informative.